It all starts with data. Knowing how your visitors interact with your website and which marketing channels are paying off is the first step to improving your results. We analyze your website to the smallest detail in order to identify your strengths and weaknesses. Thanks to Web Analytics in particular, we can build an online marketing strategy that will improve your website’s visibility and build your brand.
A Key Part of a Good Online Marketing Strategy
Data and reports are the foundation of everything we do. Web analytics provides us with detailed information about your online business and it gives us the structure on which all other online marketing areas and strategies are based. Through analytics, we can track all the elements on your website and bring you closer to achieving your goals. While working on different segments of your marketing campaign we use analytics to track the campaign results and make sure they do not deviate from the original plan.
What does Web Analytics Involve?
- Analysis of campaign performance
- Digital strategy, goals and KPIs
- Ecommerce Performance Analysis
- Mobile device usage analysis
- Social media analysis
- Heat maps analysis
- Path to Purchase analysis
- Conversion Rate Optimization
- Audience hyper-targeting
- Tag management
- Regular reports and much more …
Why is Web Analytics Important?
If you don’t have or just don’t track web analytics on your website, you are missing out on the opportunity to find out which activities are bringing you results and which are not. So you get yourself into a situation where you don’t know if there’s room for improvement of your website’s performance and online marketing activities in general or what you should do in order to improve them.
