Arriva: How we achieved 723% organic transaction growth
Arriva is the leading provider of bus transport services in Croatia, with a fleet of 600 buses connecting thousands of destinations across the country. They offer local, regional and international bus services, providing passengers with safe and comfortable mobility solutions every day.
However, they faced several challenges when it came to online marketing which we helped them overcome through our SEO e-commerce services and advanced Google Analytics implementation. The results have been impressive, with a 75% growth in organic visits, 723% growth in organic transactions, and 61% growth in organic sessions in the first 6 months.
Growth in organic visits
Growth of organic transactions
Growth of organic sessions
Client Testimonial
“Through the years of cooperation, we became more than just business partners. We work together as a team striving to achieve mutual goals and improve both of our businesses. We look forward to continuing our partnership well into the future.”
Nataša Grlaš
About Arriva
Arriva is a company that offers local and regional services as well as long-distance and international connections. Their buses connect thousands of destinations across the country, and they provide excellent connections with European countries such as Germany, Italy, Slovenia, Bosnia and Herzegovina, and Serbia. They manage 15 bus stations, 11 service centres, and employ 1,100 people. Each year, they transport more than 11.7 million passengers.
Objectives
Brand – increase the presence of the brand through high-quality SEO optimization and present it as a reference when buying bus tickets online
Traffic – increase traffic to the main page and relation pages
Sales – increase the number of transactions on the website
Challenges
Arriva faced several challenges when it came to online marketing, which we helped them overcome through our SEO e-commerce services and advanced Google Analytics implementation. The challenges included positioning Arriva as an authority in the market, bringing high-quality traffic to the site that would be highly convertible, raising awareness of the brand itself, and reaching the ideal customer who would convert.
We were able to achieve these goals through our SEO services, which resulted in a 75% growth in organic visits, 723% growth in organic transactions, and 61% growth in organic sessions in the first 6 months.
Approach
With a technical SEO audit, we identified the problems of the client’s current website and clarified the impossibility of expansion to e-commerce, and proposed a transition to another system. With a cleverly designed SEO and content e-commerce strategy focused on results, we proposed to the client the expansion of the content to an additional 3 languages and an additional 4,000 pages.
We designed all the on-site elements according to the latest standards and agreed on the implementation with the client. During the project development, we provided SEO support to the client and implemented technical SEO items with the developers.
Before the website was published, we solved all the difficulties that could cause problems for SEO and implemented an advanced analytical measurement system so that we can see how customers react to the site. The results exploded in the first three months, and we turned to conversion optimization immediately. Immediately following the conversion optimization, sales started to increase, and we began monitoring and maintaining technical SEO. Today, the client uses a larger set of services, and successful cooperation has continued for many years.
Services provided
Strategy for the development of SEO e-commerce products
Content development strategy in 4 languages
Technical SEO optimization
On-Site SEO optimization
On-Site SEO implementation
Advanced Google Analytics implementation for tracking results
SEO Monitoring
SEO maintenance
Conversion optimization
Results
Arriva was able to achieve impressive results through our SEO services, with a 75% growth in organic visits, 723% growth in organic transactions, and 61% growth in organic sessions. This growth has allowed them to become the leading provider of bus transport services in Croatia, and they continue to grow each year.
